HI I'm Nova the lead florist!

Flowerboy Project is my way of making every day feel a little more beautiful. I started out in the original Venice shop, surrounded by flowers and the steady rhythm of people coming in for something special — a birthday, a thank-you, or just because. Growing up in a beach town, I’ve always been drawn to that easy, creative energy, and it’s shaped the way I work. Efficient and loose.

I don’t follow trends. I create what I love — arrangements that feel alive, with colors, shapes, and textures that tell their own story. Some days that means soft, airy blooms. Other days it’s bold, unexpected pairings that are inspiring to me right now. The one constant is that they’re always personal, always made to brighten someone’s day — even if that someone is you.

We’re the original going strong for 10 years— the place where so many great LA florists got their start. Flowerboy has been at the heart of helping people bloom with creativity, and watching friends and collaborators go on to create their own thriving projects has been one of the most rewarding parts of this journey.

Flowerboy has grown and shifted, but the heart of it hasn’t changed. It’s still about flowers that feel like right now, a reflection of where we are and how we want to feel. A little bit of Venice in every stem, and a whole lot of love in every arrangement.