At Flowerboy Project, we believe that anyone can make flowers. That simple idea was at the heart of why we started our brand, and it’s what continues to inspire every avant-garde arrangement we create. Floral design doesn’t have to be rigid, conventional, or limited by rules—it should be playful, approachable, and full of personality. Our bouquets are a reflection of that ethos, blending eclectic elements and unexpected materials to create something entirely unique.
Eclecticism at Its Core
Flowerboy’s approach to floral design breaks away from the traditional. We embrace an eclectic mix of things that might not “fit” together in the conventional sense—dry flowers, highly contrasting colors, and materials that tell their own story. Think of our arrangements as part elementary school project, part Dr. Seuss creation, where creativity is boundless, and anything goes.
Our designs aren’t about following floral trends or sticking to a rulebook. Instead, we focus on how each element—whether it's a bright, tropical bloom or a rustic, dried branch—can come together to form something unexpected. It’s about embracing contrasts and creating visual harmony out of what might initially seem like chaos.
A High-Low Aesthetic
We love to mix high and low, blending super common blooms with elements that feel a little more elevated. You’ll often see us pairing vibrant, Latin-flavored flowers—like carnations or chrysanthemums, which some might consider "down market"—with rarer, more luxurious blooms. The result? Bouquets that feel both accessible and aspirational, with a style that doesn’t take itself too seriously but still manages to turn heads.
By using this high-low approach, we aim to make floral arrangements approachable. Our work isn’t just for special occasions or fancy events; it’s for anyone who wants to bring a little bit of beauty into their day-to-day life. And, most importantly, it’s something that anyone can do with the right inspiration and a willingness to experiment.
The Power of Contrast
Contrast is key in our floral design. We love juxtaposing soft, fresh blooms with the texture of dried flowers, creating a striking interplay between life and decay, softness and structure. This combination adds depth and dimension to our arrangements, making them feel dynamic and full of personality. But it’s not just about the materials; the colors we use are bold and unapologetic. By pairing bright, clashing hues, we create a sense of vibrancy and playfulness that reflects the creative spirit of Venice Beach, our home. Our arrangements are meant to stand out, just like the community that inspires us.
Community at the Heart
At the end of the day, Flowerboy’s floral designs are about more than just flowers—they’re about creating a sense of community. We want our bouquets to feel like something you can connect with, whether it’s through the colors that remind you of home or the materials that feel familiar and comforting. We aim to bring people together through beauty, creativity, and a shared sense of wonder.
By making floral design accessible to everyone, we’re inviting our community to see flowers in a new way: not as something reserved for professionals, but as a medium anyone can use to express themselves. Whether you're creating your own arrangement or picking one up from our shop, we want you to feel like you’re part of the Flowerboy story.
Conclusion
Flowerboy Project isn’t about perfection—it’s about play, experimentation, and embracing the unexpected. Our floral arrangements are a celebration of eclecticism, where high meets low, fresh meets dried, and tradition meets creativity. We believe that everyone can make flowers, and our goal is to make that process as fun, approachable, and community-driven as possible.
So next time you’re putting together a bouquet, don’t be afraid to mix things up. Grab some vibrant blooms, throw in a few dried stems, and see what happens. After all, the art of floral arrangement is about creating something that feels uniquely you.
To order your Flowerboy Floral Arrangement, click here
